One of the most effective things I’ve ever done to boost my lead generation activities online is to successfully integrate my facebook with my email marketing campaigns. In this guide, I’m going to share a few useful tips that helped me integrate these two important marketing mediums, so let’s take a look:
1 - Include facebook icons in your emails
By adding these little icons to your emails, you’ll get a surprisingly high click through rate to your facebook page. While the numbers may not be huge, it’ll certainly be a reliable trickle of new visitors to your facebook page, which really helps to boost the overall user engagement you have with your audience. Of course, you’ll also generate plenty of additional likes on your posts thanks to this technique.
2 - Use opt-in boxes on your facebook page
If you’re getting a great deal of traffic to your facebook page, then it makes sense to place email signup boxes wherever you can! One of my favorite tricks is to add a tab to the top of the page, and use this to offer a freebie that will entice people to opt-in to your mailing list. This is a simple strategy, but it’s incredibly effective. Also be sure to read this article as well on email marketing: http://www.constantcontact.com/email-marketing
By adding these little icons to your emails, you’ll get a surprisingly high click through rate to your facebook page. While the numbers may not be huge, it’ll certainly be a reliable trickle of new visitors to your facebook page, which really helps to boost the overall user engagement you have with your audience. Of course, you’ll also generate plenty of additional likes on your posts thanks to this technique.
2 - Use opt-in boxes on your facebook page
If you’re getting a great deal of traffic to your facebook page, then it makes sense to place email signup boxes wherever you can! One of my favorite tricks is to add a tab to the top of the page, and use this to offer a freebie that will entice people to opt-in to your mailing list. This is a simple strategy, but it’s incredibly effective. Also be sure to read this article as well on email marketing: http://www.constantcontact.com/email-marketing